An Introduction to Selling: Selling Is a Skill. If You Can Buy Things You Can Sell Things

Fifty topics concerning professional selling are covered in this concise and thorough book. This is an excellent book for the beginner who simply wants to know what selling is all about without a lot of hype and personality emphasis. This book is also a valuable reference guide for sales managers, business owners, and college professors. In addition to a detailed breakdown of the six basic elements involved in every sale, it has one section devoted to the tools of the trade.