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Joseph A. Caulfield
The Secret Psychology of Selling: Mental Reflexes
The Secret Psychology of Selling: Mental Reflexes
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If psychology gurus are to be believed, we self-sabotage. So do our prospects. They also say we're blessed with 20/20 hindsight, so that we can see, in retrospect, that we really are just a train wreck - a train that is on a self-destructive, self-created course of bad behaviors.
They each seem to have some sort of plan to get us out of our own way, and quit doing those bad behaviors, but a lot of us then feel a little guilt, and a lot introverted.
What if the bad behaviors can be bested by helping others? By understanding how a prospect's mind works - Making more sales than we ever dreamed of in the process?
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