The 40 (Insider) Secrets of Color Selling: How to close a sale using color

This remarkable book explores a new dimension of selling psychology. By enabling the seller to accurately read a buyer's reactions using color knowledge to control the outcome of the sale.
If you know your audience, you can sell anything. The challenge in selling is to get that information correct on the first try. This book will do that by giving you an insider's understanding of color meanings and what they tell about your buyer.