Link Building Is Dead. Long Live Link Building!

The book quickly sets the groundwork of link building in digital marketing and then gives ideas and examples on how to create a productive link building campaign.

This book is written to:
* Help business owners and marketing managers think more creatively about their company public relations
* Develop your marketing and corresponding link strategy
* Give you the tactical tools and tips needed for campaign implementation.
* Help you implement a link building strategy in a post-Penguin Google algorithm era.