The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including:

• Creating your own Specific Brand Image (SBI)
• Developing a flexible business that can evolve with industry trends
• Using holistic branding to maximize your customer experience
• Crafting a business that is unique with uncompromising quality
• Creative ways to differentiate your coffee house
• Barista hiring tips to ensure an engaging culture
• Techniques to keep your staff motivated
• Today's coffee house design trends
• The role of the professional barista
• Creating your own business plan
• Weekly Playbook to increase ticket averages