The Art of Sales, Marketing and the Spokesperson: How over 100 Million George Foreman Grills were sold

"Find out what happens when the ultimate entrepreneur meets one of the world's best knockout sales and marketing teams."
George Foreman

This book will tell you what led up to one of the biggest success stories in the history of celebrity endorsements, how it kept going for so long, the triumphs and struggles along the way and who made it all happen.