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Hugh Schwartz
Behavioral Economics for Skeptics
Behavioral Economics for Skeptics
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$9.95 USD
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Behavioral Economics for Skeptics draws on, but modifies a good deal, materials used in a recent university course on the subject. It is aimed at readers interested in more than the one-two page presentations of this timely matter found in certain magazines, but who are not inclined to take on journal articles or books of several hundred pages. Concepts are explained fully and the jargon of economics is minimal.
The sections are as follows:
1. Introduction
2. Historical Background
3. Methodological Considerations
4. Preferences
5. Heuristics or Rules of Thumb
6. Prospect Theory and Framing
7. Other Theories Alternative to Expected Utility
8. Mental Accounts
9. Inter-Temporal Discounting
10. Experienced Utility, Memory and Anticipated Utility
11. Visceral and Emotional Considerations
12. Strategic Interaction
13. Neuroeconomics
14. Altruism, Justice Social Norms and Institutions
15. Happiness
16. Major Applications: Behavioral Finance Public Finance and "Nudging"
The sections are as follows:
1. Introduction
2. Historical Background
3. Methodological Considerations
4. Preferences
5. Heuristics or Rules of Thumb
6. Prospect Theory and Framing
7. Other Theories Alternative to Expected Utility
8. Mental Accounts
9. Inter-Temporal Discounting
10. Experienced Utility, Memory and Anticipated Utility
11. Visceral and Emotional Considerations
12. Strategic Interaction
13. Neuroeconomics
14. Altruism, Justice Social Norms and Institutions
15. Happiness
16. Major Applications: Behavioral Finance Public Finance and "Nudging"