The Velocity Advantage

Cross-Functional initiatives have inadvertently yet systematically been designed to take too long, cost too much, and cause too much conflict. Fortunately, there is a better way for organizations to work and work together. Capitalize on the velocity advantage and achieve consistently better outcomes in less time.

The Velocity Advantage will help you achieve better and faster results with less effort and aggravation.

This book explains how every person and cross-functional team can improve the speed and direction of important initiatives, even in the midst of organizational chaos.

The result of 35 years of research and direct application across many companies and industries, the step-by-step approach described in this book shows how to work together in a new way - with more impact, energy, and personal engagement.

It is easy to have speed without direction. It is also easy to have direction without speed. This book shows how to achieve both. The time is right. Big companies no longer beat small ones; fast companies beat slow ones. Today, every organization needs The Velocity Advantage.