Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility

Sustainable Marketing is a managerially oriented course that addresses the theoretical and practical environmental challenges with three primary objectives:
• Provide insights to the different ecological environments in which sustainable marketing strategies and programs are formulated and implemented.
• Examine social responsibility marketing philosophies and practices, policies, procedures and actions intended to enhance stakeholders, societal welfare, quality of life and social justice.
• Enable students to demonstrate effective researching and organizational skills within sustainability for marketing practice area.