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Kogan Page, Ltd.
Strategic Marketing Communications: New Ways to Build and Integrate Communications
Strategic Marketing Communications: New Ways to Build and Integrate Communications
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$43.42 USD
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$45.00 USD
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$43.42 USD
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This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.
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