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Kogan Page, Ltd.
The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
The 50-Plus Market: Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
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$29.95 USD
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$29.95 USD
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* Contains original research conducted by OMD into the relationship between age and consumer behavior
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