Planning and Managing Public Relations Campaigns: A Strategic Approach

Getting a public relations campaign or program off the ground can seem an overwhelming task.  This updated edition of Planning and Managing Public Relations Campaigns describes how to initiate and manage a program to benefit both the organization and its clients.  Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.