Develop Your PR Skills: Get the Competitive Edge, Think Strategically, Learn to Use Social Networks

Develop Your PR Skills is a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in actual business scenarios. It covers:

strategic public relations

public relations and the internet

working with the media

how to deal with different stakeholders and customers

dealing with a crisis

using internal communications

using research to get a competitive edge

evaluating the success of your PR

ethics and sustainability

Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points.