Winning New Business: Essential Selling Skills for Non-Sales People

Richard Denny is the "godfather of salesmanship" and his book Selling to Win is now an international best-seller and classic sales text. His new book, Winning New Business, is for anyone who needs to know the skills of winning new customers but lacks the training - or the experience - to sell effectively. It takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page to the last, giving you the ability and the confidence to succeed. Everything you'll need to know is covered, including how to:

make a winning presentation

meet decision makers

win when you're not the cheapest

turn your customers into your ambassadors

beat the competition

provide excellent customer care

Bursting with insight and ideas, Winning New Business gives you the techniques and tactics you need to help you maximize your ability to win - whatever your role in the company.