Emotionomics: Leveraging Emotions for Business Success

For far too-long, emotions have been ignored in favour of rationality and efficiency, but scientific breakthroughs have revealed that people are primarily emotional decision makers. Many companies, though, have not yet accepted that fact, much less acted on it.

Emotionomics - listed by Advertising Age as one of the ten books you should read - will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. Dan Hill's book draws on insights gathered through facial coding, the best viable means of measuring and managing the emotional response of customers and employees, to help you leverage emotions for business success in terms of branding, product design, advertising, sales, customer service, and employee engagement.

Emotions matter and Emotionomics will help you to step closer to customers and employees, while also stepping ahead of your competitors.