Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

The retail sales floor has become a battlefield where apparel brands fight to maintain a strong product presentation that would set them apart from the competition. Each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly.

To compete in the war at retail, many of the top apparel brands are using Field Merchandising agencies to execute national programs. But no war is won without a strategy. This book is a comprehensive guide to developing and executing a national field merchandising strategy. It covers key areas such as how to go about selecting the right merchandising service organization, team training, merchandising standards and planograms. Also included is a section on planning and executing tactics that give an advantage over competition.