Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing.

This new edition of Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated and now containing vital information on online questionnaires, the contents also include: objectives in writing questionnaires; planning your questionnaire; writing the questions; types of question and data; layout; piloting; ethical issues; social desirability bias; international surveys.

About the Author:
Ian Brace is Research Director at TNS UK. Ian is a Visiting Fellow in market research at Bristol Business School and a member of the Market Research Standards Board