Scoring Points: How Tesco Continues to Win Customer Loyalty

Launched in 1995, Tesco Clubcard is the world's most successful retail loyalty scheme. Tesco has transformed its relationship with its customers. Today it is not only the United Kingdom's number one retailer, but the world's number three - and arguably the world's most successful exponent of customer relationship management.

This second edition of Scoring Points updates the dramatic story of how Clubcard was developed and includes a new chapter on how, with Kroger - the largest US grocery retailer - these methods have been adapted for the US retail market. The authors bring us a compelling behind-the-scenes account of Clubcard - the successes, the failures and the invaluable lessons learned.

A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, the second edition of Scoring Points is an inspirational read for anyone in business.

About the Author:
Clive Humby is chairman and founder of leading marketing analysts dunnhumby. He is the chief information architect behind Tesco's customer management and segmentation programme

About the Author:
Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. He has helped steer the development, launch and creative strategy of Tesco Clubcard

About the Author:
Tim Phillips is a well-known business journalist and broadcaster. The author of four previous books, he writes regularly for the mainstream press, and often appears on BBC TV and radio and on Sky News