Product Design and the Supply Chain: Competing Through Design

Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day. Good design combines creativity with an appreciation of the technologies that underpin modern products and an understanding of how they fit into our lives.

Product Design and the Supply Chain contains fascinating content applicable to industry. It is full of useful and insightful real-life cases and examples. The author has collaborated for case studies with key figures in industry, such as Egil Moller Nielsen, former Group-Vice President for Global Distribution and Logistics at LEGO.

Product Design and the Supply Chain looks at key issues such as resource footprints and constraining elements and covers a number of different industries, such as textiles, automotive, electronics, aerospace and retail.