Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

A value proposition should lie at the heart of every business: an innovation or feature which clarifies a company's core purpose and identity, in a way that makes their service or product attractive to customers. While many organizations understand the importance of having a clearly defined value proposition that will help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Highly practical and filled with useful tools and checklists, this book explains the process of developing a value proposition from start to finish, from understanding how buying decisions are made, through to financial dashboards and value quantification tools. Malcolm McDonald on Value Propositions is perfect for anyone looking for a succinct guide to integrating financial success within their proposition, and an understanding of how it can be used to deliver and communicate value.