The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionalized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing.

The editors of The Definitive Guide to Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.