Event Planning and Management: Principles, Planning and Practice

Events Planning and Management , second edition, is an ideal resource for aspiring events managers, and those seeking a step by step formula to deliver a successful event. With more than 45 years of professional experience combined, the authors now teach the next generation of event planners, with unrivalled knowledge for an effective event process from start to finish. The book delivers practical understanding to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation.

Fully revised, the second edition of Events Planning and Management includes a brand new chapter on managing events on the day and explores the PR and experiential marketing boom for live brand experiences. It also updates real world case studies from around the globe and features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is an ideal step-by-step guide for event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.