Leisure Marketing

Divided into seven parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues in leisure marketing (such as globalisation, marketing research and the ethics involved, for example branding and environmental issues), and the future of leisure marketing. A sixth section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Corporate hospitality in sport Marketing of sports stadia as multi purpose venues The Olympics - the marketing of mega global sports events Leisure retailing: from designer outlets to markets The markets for arts festivals European golf marketing