Building Strategy from the Middle: Reconceptualizing Strategy Process

Rather than the standard top management focus of the strategic management literature, the perspective of this analysis is from the middle level of organizations to account for firms' performance in the present business climate. Lurking inside this perspective by two strategic management professors is the admitted Trojan horse aim of developing a new conceptual framework for strategy process research. They discuss the foundations of the field, new theoretical horizons, and middle managers as the "clutch" of strategic renewal. Floyd teaches at the U. of Connecticut; Wooldridge is at the U. of Massachusetts, Amherst. They have jointly contributed to journal articles on this topic. Annotation c. Book News, Inc., Portland, OR