Multinationals in India: Managing the Interface of Cultures

In this comparative study of cultural adaptation by multinationals operating in India, Sinha (psychology and management studies, Assert Institute of Management Studies, India) compares five multinationals carrying with them cultural imprints from Anglo-American, Scandinavian, and Pacific Rim cultural zones, examining systemic features such as structures and practices, the role of the top leadership in cultivating organizational culture, and the reflection of the culture in the beliefs and values of managers. He then seeks to identify the imprints of home cultures and their interfaces with the Indian culture. Annotation ©2004 Book News, Inc., Portland, OR