Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia

Thomas (international business, Maastricht School of Management, The Netherlands) demonstrates that the globalization of cultural industries involves postmodern hybridization, rather than homogenizing westernization. Challenging conventional notions about the cultural imperialism of global media conglomerates, he argues that in the case of transnational television in Asia, growth was influenced not only by governments and policymakers, but also by media owners, cable operators, satellite provides, ad agencies, marketers and others. Annotation ©2006 Book News, Inc., Portland, OR