Transnational Media and Contoured Markets: Redefining Asian Television and Advertising

This book brings an interdisciplinary perspective to bear on an understanding of the transformation of the media and advertising industries in Asia since the early 1990s. Analyzing change in regional markets in South, South-East, and North-East Asia, and using case studies of television channels such as Star TV, the author argues that the globalization of the media and advertising industries in developing countries can only be understood within the larger context of economic, political, social, and cultural processes in regions, nation-states, and transborder ethnic communities.