Grounded Theory: A Practical Guide for Management, Business and Market Researchers

The primary audience for this book includes students pursuing master's degrees, those pursuing higher degrees by research, academics interested in qualitative methodologies, and practitioners interested in the meeting of methodological theory and practice. The book provides an overview of key principles associated with qualitative research, in particular those concerned with grounded theory, a methodology becoming popular in the fields of organizational and consumer research where grounded theory is looked at in relation to changes in the field of management and consumer behavior. Coverage includes philosophic principles and procedures of qualitative research, application of grounded theory, and problems associated with grounded theory. Annotation c. Book News, Inc., Portland, OR