Becoming Bonnie: A Novel

Dissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are involved, engaged, and in love with your brand.