Marketing and Advertising Regulatory Guide for Credit Unions

Both your members and your examiners want more. Members want more products and services, like share draft accounts, ATMs, home credit union services, and other new services. Meanwhile, Congress and the regulators have given you a lot more consumer rules and regulations to follow, and a lot more attention is being paid to how well you comply.

With so much at stake, you'll want to be sure you're working within the rules when you develop new products and advertise your services to members and potential members. That's the only way to avoid costly and embarrassing compliance problems later.

Marketing and Advertising for Credit Unions can help you do just that. It's a unique manual that approaches compliance the way you do – by the products and services you offer. The manual is arranged by product, with every regulation that affects a specific product explained in terms of what you have to do to offer the product and stay in compliance.