True To Our Roots: Fermenting a Business Revolution

Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect for the environment, responsibility to his community, avoidance of chemicals, and a humanistic approach to his employees will provide inspiration and guidance for executives and managers attempting to build or sustain a modern and healthy organization, while creating value.

“This book is about…a new possibility for business, one that will require nothing less than a revolution within organizations, managers, and workers….”—from the book