Motivational Design: The Secret to Producing Effective Children's Media

When constructing an educational program, the children's media producer's primary task is determining exactly how to motivate her audience. Even the youngest children are now media savvy enough to make these programs a tough sell. This resource offers a unique model for the incorporation of motivational strategy that draws on the 'ARCS' theory of John Keller and the paradigm created by the Children's Television Workshop (fleshed out in Sesame Street). Arnone's Motivation Overlay for Children's Media Producers provides a systematic approach that will ensure that media materials for children will meet both motivational and educational goals. Providing essential tools as well as anecdotal wisdom, this guide will aid media producers, educators, students learning the ropes of video production and Web development, or anyone who is attempting to motivate children to watch...and learn.