The Campaign Manager: Running and Winning Local Elections

Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on her extensive campaign and mayoral experience to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts-Including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts- and a new appendix with a step-by-step guide to precinct analysis. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.