Remaking the American University: Market-Smart and Mission-Centered

Universities have been influenced by the market and colleges rankings such as those published by US News and World Report and as a result, have become more like businesses that produce career-driven graduates. Zemsky (U. of Pennsylvania), Wegner (Great Lakes Colleges Association), and Massy (emeritus, Stanford U.) analyze how universities have changed from places of "public purpose" and suggest ways in which universities can use the market to advantage and return to missions valuing public purpose and societal impact. They discuss undergraduate education, the role of athletics, the increased importance of professor publishing, the advantages and disadvantages of online classes, the importance of quality, and public policy. The book is an extension of the journal Policy Perspectives (edited by Wegner). Annotation ©2005 Book News, Inc., Portland, OR