Coolfarming, Chapter 4: Coins, Building the Product

The creator embraces the members of the COIN û the early product development team û as equals. Through rotating leadership, team members assume responsibility while coolhunting creative ideas from the outside world. In order to succeed, it is better to be a little fish in a big pond than a big fish in a little pond. Pablo Picasso sets a great example, leaving his native Spain and moving to Paris at a tender age, where he teamed up with other artists to create Cubism through a COIN.