Coolfarming, Chapter 6: CIN, Building the Buzz

People in the Collaborative Interest Network enthusiastically embrace the new product developed by the COIN and tested by the CLN. When the software of the LEGO Mindstorms programmable LEGO bricks was hacked on the first day of the product launch, instead of suing, LEGO embraced the swarm, using the CIN as a breeding ground for both further product development and sales through ôword of mouthö marketing. Social Network Analysis methods are an excellent way to document and optimize this process.