Coolhunting, Chapter 2: Swarm Creativity Creates Cool Trends

Humans swarm around like-minded people. In the online world, this often leads to Collaborative Innovation Networks, or COINs--cyberteams of self-motivated people with a collective vision, enabled by technology to collaborate on innovation and create winning ideas in cool ways: by giving power away, sharing knowledge, and self-organizing. Coolhunting discovers these COINs, finding new trends by finding the trendsetters.