Coolhunting, Chapter 10: The Coming World of Swarm Creativity

The business model that makes the most sense, that corresponds to our new high-speed, networked, digital world, is the one where the Benjamin Franklins outpace the old-world thinkers. Your business can become part of the ônew worldö of collaborative innovation and swarm creativity by immersing yourself in, listening to, trusting, and sharing with the swarm.