Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business • Do more with less • Build a strong brand with something to say • Find inspiration in unexpected places • Create relevant and engaging content and promote it via Twitter, Facebook, and other channels • Integrate strategy and message across touchpoints for a unified brand experience—both online and off • Spark dialogue with your community of customers • Measure what matters