Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only
recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a "how-to" prescription for building creative and
strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) — and explains how to produce measurable
results that translate directly to the bottom line.

Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a
broadly applicable guide to innovation — one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource,
it describes:

* The three necessary components of innovation — creative, strategic, and transformational thinking

* Methods for applying innovative thought to existing products, processes, and business models

* 90 great innovations and 90 trends to consider

Author Biography: Elaine Dundon (Toronto, ON) is founder and chief strategist for The Innovation Management Consulting Group Inc. She is adjunct

professor of innovation management at the University of Toronto.