Keeping Customers for Life

Make "customer first" not just yuour company slogan, but an integral part of doing business. Keeping Customers for Life spells out the new technology of customer-driven management and includes a 12-step strategy to get your company in tune with what your customers want. This innovative service classic shows how to creat a custom action plan. You'll uncover cost-driven management policies that may be to blame for your company's service problems, and learn how to systematically convert your department or company from one that concentrates on profits, to one that concentrates on customers - which in turn will generate profits.