Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts

Today, few business agreements, research grants, or government contracts are even considered without a business proposal. Persuasive Business Proposals helps businesspeople organize, write, and deliver successful client proposals. The book explains how to:

• Use persuasion to great effect
• Organize and develop the proposal strategy
• Ensure every proposal is client-centered
• Create letter, formal, research, and grant proposals

The author provides special writing suggestions to maximize impact, emphasizing word choice and sentence structure. Sant also includes actual case studies and sample proposals from his work as a writing consultant to such major corporations as Procter and Gamble, AT&T, and NCR.