There's a Customer Born Every Minute: P. T. Barnum's Secrets to Business Success

Here is the first book to explore P.T. Barnum's extraordinary genius for making money. It follows his fascinating and wildly varied careers revealing the business tactics he employed each step of the way. By following Barnum's lead, readers will learn to stretch their minds, grow their businesses, line their wallets . . . and have some fun in the process. 224 pp. Pub: 11/97.