Porcupine, Picayune, and Post

Times or News is easy to understand, but why do some newspapers have strange names such as Jimplecute or Bazoo? Cataloging names from the most common to the most bizarre, Bernhard explores the history and etymology of newspapers' names-names that, by their very peculiarity, cry out for explanation. Bernhard focuses on printed general-interest English-language dailies and weeklies, showing that the reasons for newspaper names vary: sometimes their origins are political or historical, sometimes personal or simply whimsical. Many names have lost their original purpose but were originally chosen with care to symbolize a philosophy or mission or were created by word association with the paper's location or community role. With the naming of newspapers fast becoming a lost art, Porcupine, Picayune, & Post tells what's behind the banners we see each day but probably never stop to think about.