The Effective Advancement Professional

Skill in the practice of raising funds, doing proposal research, or pu blic relations is essential for advancement professionals, but it does n't equate to effective management. Effective management in advancemen t today requires the understanding and application of a wide variety o f complex functions, including selection, motivation, evaluation, plan ning, and budgeting, to name just a few. This practical book focuses o n such management issues from the unique perspective of an advancement professional. Also included are case studies, forms, checklists, and guidelines.