Strategic Management for Today's Libraries

Libraries are regularly affected by external changes and trends outside of their control, such as the political climate, demographics, economic issues, and the impact of technology. These changes can be seen as detrimental to a library's development or as challenges and opportunities to move the library forward. Strategic management arms librarians with the power to be proactive in using external changes to achieve the library's mission.

In Strategic Management for Today's Libraries, librarian/author Marilyn Gell Mason outlines the different forces affecting libraries and explains how and why librarians must manage external changes just as they manage internal resources. Mason also shows how librarians can turn external forces into positive outcomes for the library, their patrons, and themselves.

According to Mason, strategic management can spell the difference between a positive role for a library within its community and a library unable to keep up with the forces affecting it. Let Strategic Management for Today's Libraries help your library to meet the challenges of the future!