Powerful Public Relations

Library professionals and contributors in communications and library science give advice on promoting library use to the public, offering strategies for producing brochures using desktop technology, creating a Web-based public relations plan, developing multimedia promotional programs in the library, and planning special events and exhibits that generate publicity and attendance. Sample screen captures, press releases, and public service announcements are included. Karp is associate vice president for academic affairs at Clarion University. Annotation c. Book News, Inc., Portland, OR