Marketing Today's Academic Library

Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today's Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews's personal and compelling presentation will assist readers in

Challenging and rethinking their marketing strategies

Demonstrating their value through applied relevance

Focusing on students' needs and expectations

Written in a concise and engaging manner that speaks to common anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.