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ALA Editions
The Librarian's Nitty-Gritty Guide to Social Media
The Librarian's Nitty-Gritty Guide to Social Media
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"The vast array of social media options present a challenge to today's busy librarians: it's tough to keep current, let alone formulate a plan for using these tools effectively. With a straightforward and pragmatic approach to the topic, Solomon expands on her best-selling ALA Editions Special Report and
◗◗ Presents an overview of the social media world, providing context for services like Facebook,
Twitter, and YouTube, and analyzes how adults' and teens' use of social media impacts the library
◗◗ Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling
◗◗ Addresses the fine points of Facebook, comparing the various types of profiles and accounts
◗◗ Guides readers in the basics of crafting eye-catching status updates, and other social media best practices
◗◗ Shows how to manage and monitor accounts, including pointers on dealing with negative feedback
Including a bibliography of additional resources, Solomon's guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy."
◗◗ Presents an overview of the social media world, providing context for services like Facebook,
Twitter, and YouTube, and analyzes how adults' and teens' use of social media impacts the library
◗◗ Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling
◗◗ Addresses the fine points of Facebook, comparing the various types of profiles and accounts
◗◗ Guides readers in the basics of crafting eye-catching status updates, and other social media best practices
◗◗ Shows how to manage and monitor accounts, including pointers on dealing with negative feedback
Including a bibliography of additional resources, Solomon's guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy."