The Small And Public Library Survival Guide

If you're among the nearly 80 percent of libraries deemed "small", serving populations of 25,000 or fewer, then Landau's survival guide will give you tested and practical techniques to ensure your small library's survival and growth.

Landau, a seasoned marketer, applied his three decades of corporate marketing experience to save a small library faced with funding cuts. His customer-centric approaches brought in resources, volunteers, and in-kind donations and earned the library local and national awards.

Packed with hands-on guidelines for attracting local support and building partnerships, this user-friendly guide outlines multiple avenues for obtaining funding and increasing cash flow. Readers can easily grasp the basics: planning, defining markets and user needs, translating needs into strategic priorities, designing relevant library services and products, finding resources, and effectively promoting. An appendix offers sample documents. These low-cost, no-cost, and easily implemented techniques provide a solid foundation for small library success.